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Construction Dust II

2001


The new varifrank Moveable Type site is coming along nicely, and to quote Stephen Green on the use of Sekimori Design, "She Rocks!.

I dont want to give away the whole show here, but the new look and feel is pretty-damn-cool. One problem is that my oh-so-cutsey masthead " Forget it Jake, It's Chinatown" doesnt really work with the new motif.

So we had to come up with a new masthead, heres a sample on how that conversation went:

Hm. The tagline is too long for that space on the bottom right, so I've had to adjust the bars a bit. See what you think (attached).

Ok let me think, how bout this: "Exterminate The Brutes"

No, that's a bit over the top. Too much English Lit. Besides, it sounds like something for a blog based in Hayden Lake, Idaho. You don't want to give people the wrong idea here.

How about this: "You either surf or you fight".

Well I like it, but I don't think anyone else will get it. That's as bad as the "Chinatown" reference.

Ok, what about: "An epic drama of adventure and exploration"

Come on man, its a blog, written by a guy who can barely spell and got a D+ in English every year in school . Yes its a "2001" reference, but we already had a problem with the length of the Chinatown line and this is even longer. Come back into the light, Frank...

Ok, quickly say the first three words you'd use to describe your personal wish for the world:

Liberty, Freedom , Victory.

Ok, that's better. Let's go with that. Its almost jingoistic enough to put on a flag like "don't tread on me". Simple and to the point.

Stay tuned. (And she does Rock!).

October 6, 2004 at 09:30 PM in Current Affairs | Permalink

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